July 10, 2009

Teens Spend Much Less Time Online Than Adults

Nielsen says its latest study debunks the idea that teens spend huge chunks of time glued to the web.

According to the report, How Teens Use Media, young people are watching more TV than ever and spend less than half as much time online as the average internet user.

Here are the numbers from the report, which can be downloaded for free.

—People between the ages of 12 and 17 spend 11 hours, 32 minutes a month online—way below the average of 29 hours and 15 minutes.

—Teens spend 35 percent less time watching videos on the web than those aged 25 to 34.

—Teens are watching six percent more TV than they did five years ago, with cable pulling them away from broadcast

—Time shifting is less common than you might think.

According to Nielsen’s Convergence Panel, which looks at both the TV viewing and online usage patterns, 92 percent of teen viewing in the second quarter of 2008 was live TV; 5 percent was DVR; and 3 percent was online video streaming.

Source: http://paidcontent.org/article/419-nielsen-teens-are-more-into-old-media-than-old-people

Tags: How teens use media, media study, Nielsen, Nielsen’s Convergence Panel, Global IT and Business News, DVR, TV, Online usage patterns, Teen media behaviours, Time shifting,

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