May 25, 2009

Hulu Eyes More Live Content



Dave Matthews concert to stream live on June 1

 

May 21, 2009 -By Mike Shields, Mediaweek


NEW YORK – Hulu, home to a growing library of on-demand TV programming, is seeking to add more live content to its menu.

The site, a joint venture between News Corp, NBC Universal and Disney, will on June 1 stream a live Dave Mathews Band concert from the Beacon Theatre in New York from 9:00 -11:30 p.m. EST.


The live-on-the-Web concert is being timed to promote the band’s upcoming new album Big Whiskey and the GrooGrux King, which is scheduled to be released June 2nd.


The live event represents something of a departure for Hulu, which primarily offers full episodes of current and classic network TV shows, along with full-length movies. (The site did stream President Barack Obama’s inauguration live in January.)

Besides the concert, Hulu will begin offering various Dave Matthews videos on May 28, as well as the documentary Scenes from Big Whiskey, which chronicles the making of the band’s new album.

The June 1 concert will also be available to viewers on demand following the live show.

Source: Mediaweek.com 

Source: http://www.adweek.com/aw/content_display/news/digital/e3ia00f4b58276bb2e3f35ed44b8aa36f5f

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